PRODUCT / SERVICES
WHAT TO BUY?Organization as a Servosystem (Know your customers)
Evaluate inside and outside sources to determine needs of patients/ clients
Inside sources include your employees, customer inquiries, past sales
Out side sources include shopping the competition, wholesaler shows, sales
reps
Trade journals, chamber of commerce to determine demographics of trading area
Average age, average income, number of people per house hole, level of education
HOW MUCH TO BUY?
Again check with your primary wholesaler like McKesson, Bergen Brunswig or Cardinal
INVENTORY CONTROL IS A MUST
Want book, stock cards, computerized methods Dollar Control Systems
Economic Order Quantity, see formula and know it. Pareto's Law
Know Difference between Actual and Perpetual Inventory Methods.
WHO TO BUY FROM?
Select a full line wholesaler and have a backup just in case
Get best deal and let wholesaler store merchandise for you provide reports
Have Wholesaler due Layouts, Traffic Flow, Location Analysis, Fixture evaluation
MAJOR OBJECTIVE OR A PRODUCT STRATEGY IS TO MAKE A PROFIT AND INCREASING
TURNING OF MERCHANDISE IS KEY TO MAKING A PROFIT.
Buy Well, Sell Aggressively